Beauty Pie is a membership-based beauty company that closes the gap between factories and consumers, cutting out the middleman and providing luxury products at not-luxury costs.
As a senior 360 designer, I worked across channels to design and produce content, from single briefs to full campaigns.
Elements
+ Banners
+ Email
+ Social Media
+ Motion
+ Print
+ Packaging
+ Digital Ads
+ Web Design
Programs
+ Figma
+ After Effects
+ InDesign
+ Illustrator
+ Photoshop
Platforms
+ Contentful
+ Instagram
+ Tiktok
+ Meta
+ Google
In January, we kicked off a Bootcamp concept that flowed through all media channels, featuring a graphic treatment and sticker overlay, as well as use of a non-brand palette utilising web safe colours for a true read across outputs.
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Beauty Pie recently released a new product to their Youthbomb range—a new kind of double retinol. Because of the nature of retinol to potentially cause issue (already a bit of a foggy area of knowledge for many), we decided to issue a series of education pieces on social and email in conjunction with the launch. I developed banner and email concepts, then oversaw social ideation.
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The Beauty Pie blog portion of the site is built in Contentful, a finicky platform that is difficult to finesse. I created a new modular visual system for the blog with a mobile-first approach, including a tiered typographic system that allowed us to use our two house fonts in a way that didn’t overwhelm the viewer but still allowed the brand to shine through. After the design was signed off, I partnered with the owner of the CMS for rollout, ironing out any Contentful kinks on a series of calls.
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Part of Beauty Pie life is the constant cycle of emails. The first two images below are from a suite I designed based around exposing a new non-member buyer to the brand and enticing them to membership (copy in progress). The second image is an example of a few single emails I designed. Part of the process includes sourcing appropriate, retouched imagery (as well as a large call for UGC), and ensuring all image sizes are appropriate for email.
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I have begun canonising repeat organic social styles to match with brand guidelines. A few recent examples can be seen below, these would be image carousels. Where we have influencer content, the styling can be take a looser approach. Our content creator gathers and stitches much of the footage, then partners with Studio to create the full asset.
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Paid social has recently begun looking at parts of the funnel when considering approach. Here is a recent Mid/Bottom of Funnel Tiktok ad piece driving Bestsellers SKUs and utilising a trending “mechanical roulette” sound.
V1 and final version of a paid social ad for one of Beauty Pie’s bestselling kits. Sound on 🙂
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