{"id":87,"date":"2018-07-16T17:43:15","date_gmt":"2018-07-16T17:43:15","guid":{"rendered":"http:\/\/kategorrell.com\/?p=87"},"modified":"2022-07-06T09:27:22","modified_gmt":"2022-07-06T09:27:22","slug":"lyka","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=87","title":{"rendered":"Lyka"},"content":{"rendered":"\n<p class=\"has-larger-font-size wp-block-paragraph\"><span class=\"s1\">Lyka is an educational toy developed by Connected Sparks, designed to encourage children to learn through teaching another creature about the world around them. At the time I came on, Connected Sparks was still in its startup stages, and needed to produce an enormous amount of materials for the first set of Lyka orders going out all over the United States. <\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-css-opacity has-accent-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Elements<br><br>+ Visual identity<br>+ Iconography<br>+ Printed materials<br>+ Package inserts<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Programs<br><br>+ InDesign<br>+ Illustrator<br>+ Photoshop<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Extras<br><br>+ Font design<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-css-opacity has-accent-background-color has-background is-style-wide\"\/>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/IMG_02511-1_833.jpg\" alt=\"\" width=\"833\" height=\"595\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/IMG_02511-1_833.jpg 833w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/IMG_02511-1_833-300x214.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/IMG_02511-1_833-768x549.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/IMG_02511-1_833-508x363.jpg 508w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The first priority was the teacher\u2019s manual, or Mission Control Guide, designed to aid the teacher through the Lyka lessons and to direct the class with the provided materials. I made each icon myself, and created a Lyka font to use for all of \u201cLyka\u2019s\u201d notes. The entire manual was finished within 3 weeks from start to finish.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Throughout the process, I was in constant contact with the Connected Sparks CEO. We worked closely on the care packages, deciding what elements would create the most believable experience of a visitor from outer space to their classroom.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-lyka_1000.jpg\" alt=\"\" width=\"1000\" height=\"592\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-lyka_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-lyka_1000-300x178.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-lyka_1000-768x455.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-lyka_1000-973x576.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-lyka_1000-508x301.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-176\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2_1000.jpg\" alt=\"\" width=\"1000\" height=\"640\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2_1000-300x192.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2_1000-768x492.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2_1000-973x623.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2_1000-508x325.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5_1000.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5_1000-300x216.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5_1000-768x553.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5_1000-973x701.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5_1000-508x366.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-162\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/book-crop_1000.jpg\" alt=\"\" width=\"1000\" height=\"719\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/book-crop_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/book-crop_1000-300x216.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/book-crop_1000-768x552.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/book-crop_1000-973x700.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/book-crop_1000-508x365.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykacover_1000.jpg\" alt=\"\" width=\"1000\" height=\"640\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykacover_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykacover_1000-300x192.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykacover_1000-768x492.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykacover_1000-973x623.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykacover_1000-508x325.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>I illustrated and typeset two letter inserts from Lyka, as well as a variety of Challenge Cards, and a Feelings Sheet intended to help the children learn and identify emotions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Lyka-ChallengeCards-blue_1000.jpg\" alt=\"\" width=\"1000\" height=\"742\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Lyka-ChallengeCards-blue_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Lyka-ChallengeCards-blue_1000-300x223.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Lyka-ChallengeCards-blue_1000-768x570.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Lyka-ChallengeCards-blue_1000-973x722.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/Lyka-ChallengeCards-blue_1000-508x377.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet_1000.jpg\" alt=\"\" width=\"1000\" height=\"683\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet_1000-300x205.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet_1000-768x525.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet_1000-973x665.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet_1000-508x347.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-175\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet-crop_1000.jpg\" alt=\"\" width=\"1000\" height=\"683\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet-crop_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet-crop_1000-300x205.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet-crop_1000-768x525.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet-crop_1000-973x665.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/feelings-sheet-crop_1000-508x347.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p class=\"p2\">Another include for the Lyka care packages was a circuit card the kids could use to \u201cmake a robot friend for Lyka\u201d by making a full circuit with a battery, LED lightbulb, and copper tape. The card itself was a diagram designed to be drawn on, so each child could sketch his or her own friend for Lyka, then build the circuit over the top and have the \u201crobot\u201d come to life.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-207\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard.jpg\" alt=\"\" width=\"2154\" height=\"1509\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard.jpg 2154w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard-300x210.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard-768x538.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard-1024x717.jpg 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard-973x682.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/circuitcard-508x356.jpg 508w\" sizes=\"auto, (max-width: 2154px) 100vw, 2154px\" \/><\/p>\n<p class=\"p3\">Throughout the process, I was in constant contact with the CEO of the company. We worked closely on the care packages, deciding what would create the most holistic experience of a visitor from outer space to their classroom.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykaletters_1000.jpg\" alt=\"\" width=\"1000\" height=\"714\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykaletters_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykaletters_1000-300x214.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykaletters_1000-768x548.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykaletters_1000-973x695.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/lykaletters_1000-508x363.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Lyka is an educational toy developed by Connected Sparks, designed to encourage children to learn through teaching another creature about the world around them. At the time I&#8230;<\/p>\n","protected":false},"author":1,"featured_media":159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87"}],"version-history":[{"count":5,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":669,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions\/669"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}