{"id":745,"date":"2023-03-24T01:10:21","date_gmt":"2023-03-24T01:10:21","guid":{"rendered":"http:\/\/kategorrell.com\/?p=745"},"modified":"2023-03-28T10:12:51","modified_gmt":"2023-03-28T10:12:51","slug":"beauty-pie","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=745","title":{"rendered":"Beauty Pie"},"content":{"rendered":"\n<p class=\"has-larger-font-size\">Beauty Pie is a membership-based beauty company that closes the gap between factories and consumers, cutting out the middleman and providing luxury products at not-luxury costs.<\/p>\n\n\n\n<p class=\"has-larger-font-size\">As a senior 360 designer, I worked across channels to design and produce content, from single briefs to full campaigns. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-css-opacity has-accent-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Elements<br><br>+ Banners<br>+ Email<br>+ Social Media<br>+ Motion<br>+ Print<br>+ Packaging<br>+ Digital Ads<br>+ Web Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Programs<br><br>+ Figma<br>+ After Effects<br>+ InDesign<br>+ Illustrator<br>+ Photoshop<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Platforms<br><br>+ Contentful<br>+ Instagram<br>+ Tiktok<br>+ Meta<br>+ Google<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>In January, we kicked off a Bootcamp concept that flowed through all media channels, featuring a graphic treatment and sticker overlay, as well as use of a non-brand palette utilising web safe colours for a true read across outputs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-1024x576.gif\" alt=\"\" class=\"wp-image-783\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-33-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-1024x576.gif\" alt=\"\" class=\"wp-image-799\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-34-1-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Beauty Pie recently released a new product to their Youthbomb range\u2014a new kind of double retinol. Because of the nature of retinol to potentially cause issue (already a bit of a foggy area of knowledge for many), we decided to issue a series of education pieces on social and email in conjunction with the launch.  I developed banner and email concepts, then oversaw social ideation. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-1024x576.gif\" alt=\"\" class=\"wp-image-781\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-30-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-1024x576.gif\" alt=\"\" class=\"wp-image-780\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-21-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Beauty Pie blog portion of the site is built in Contentful, a finicky platform that is difficult to finesse. I created a new modular visual system for the blog with a mobile-first approach, including a tiered typographic system that allowed us to use our two house fonts in a way that didn&#8217;t overwhelm the viewer but still allowed the brand to shine through. After the design was signed off, I partnered with the owner of the CMS for rollout, ironing out any Contentful kinks on a series of calls.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-gif-maker-2023-03-24T001545.440-1-1024x576.gif\" alt=\"\" class=\"wp-image-788\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-gif-maker-2023-03-24T001545.440-1-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-gif-maker-2023-03-24T001545.440-1-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-gif-maker-2023-03-24T001545.440-1-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-gif-maker-2023-03-24T001545.440-1-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-gif-maker-2023-03-24T001545.440-1-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-1024x576.gif\" alt=\"\" class=\"wp-image-807\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Blog-Page-2-1-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-1024x576.gif\" alt=\"\" class=\"wp-image-808\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Components-Section-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Part of Beauty Pie life is the constant cycle of emails. The first two images below are from a suite I designed based around exposing a new non-member buyer to the brand and enticing them to membership (copy in progress). The second image is an example of a few single emails I designed. Part of the process includes sourcing appropriate, retouched imagery (as well as a large call for UGC), and ensuring all image sizes are appropriate for email. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-1024x576.gif\" alt=\"\" class=\"wp-image-789\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-2-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"785\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-1024x576.gif\" alt=\"\" class=\"wp-image-785\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-31-1-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"786\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-1024x576.gif\" alt=\"\" class=\"wp-image-786\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/Slide-16_9-35-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"796\" data-id=\"791\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-optimize-19.gif\" alt=\"\" class=\"wp-image-791\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" data-id=\"794\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-optimize-22.gif\" alt=\"\" class=\"wp-image-794\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"796\" data-id=\"792\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-optimize-20.gif\" alt=\"\" class=\"wp-image-792\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"796\" data-id=\"793\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/ezgif.com-optimize-21.gif\" alt=\"\" class=\"wp-image-793\"\/><\/figure>\n<\/figure>\n\n\n\n<p>I have begun canonising repeat organic social styles to match with brand guidelines. A few recent examples can be seen below, these would be image carousels. Where we have influencer content, the styling can be take a looser approach. Our content creator gathers and stitches much of the footage, then partners with Studio to create the full asset. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-1024x576.gif\" alt=\"\" class=\"wp-image-796\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-1024x576.gif 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-300x169.gif 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-768x432.gif 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-1536x864.gif 1536w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-973x547.gif 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2023\/03\/MARCH_BATCH_1_2023-1-508x286.gif 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"YB LOLLY_1.mp4\" src=\"https:\/\/player.vimeo.com\/video\/811127715?dnt=1&amp;app_id=122963\" width=\"523\" height=\"930\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Paid social has recently begun looking at parts of the funnel when considering approach. Here is a recent Mid\/Bottom of Funnel Tiktok ad piece driving Bestsellers SKUs and utilising a trending &#8220;mechanical roulette&#8221; sound.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What&#039;s Hot.mp4\" src=\"https:\/\/player.vimeo.com\/video\/811122569?dnt=1&amp;app_id=122963\" width=\"523\" height=\"930\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>V1 and final version of a paid social ad for one of Beauty Pie&#8217;s bestselling kits. Sound on \ud83d\ude42<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Japanfusion Meta_v1\" src=\"https:\/\/player.vimeo.com\/video\/812069756?dnt=1&amp;app_id=122963\" width=\"523\" height=\"930\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Japanfusion Meta_v2\" src=\"https:\/\/player.vimeo.com\/video\/812069807?dnt=1&amp;app_id=122963\" width=\"523\" height=\"930\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beauty Pie is a membership-based beauty company that closes the gap between factories and consumers, cutting out the middleman and providing luxury products at not-luxury costs. As a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,23],"tags":[],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-web-design","category-graphic-design"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=745"}],"version-history":[{"count":10,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":817,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions\/817"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/797"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}