Elements
+ Digital ads
+ Motion
+ Print<\/p>\n<\/div>\n\n\n\n
Programs
+ Figma
+ After Effects
+ Procreate
+ Photoshop<\/p>\n<\/div>\n\n\n\n
Platforms
+ OOH
+ Instagram<\/p>\n\n\n\n
<\/p>\n<\/div>\n<\/div>\n\n\n\n You can do better\u2014<\/p>\n\n\n\n Barrier: assumptions that items are poor quality, gross or already worn-out<\/p>\n\n\n\n Solution:<\/p>\n\n\n\n + Highlight the quality of items available on OLIO<\/p>\n\n\n\n + Reinvent mental constructs around \u2018secondhand\u2019<\/p>\n\n\n\n + Knits together product and mentality around \u201cwant\u201d<\/p>\n\n\n\n You never know\u2014<\/p>\n\n\n\n Barrier: Assumption that no one will want what you have to share, concerns over being shamed for listing a “bad” item, e.g. underpants, sex toys<\/p>\n\n\n\n Solution:<\/p>\n\n\n\n + Encourages listing items, works towards removing stigma around secondhand<\/p>\n\n\n\n + Highlights that you might have exactly what someone’s looking for<\/p>\n\n\n\n + Reinforces emotional aspect of sharing, the feeling of being able to give someone the perfect thing<\/p>\n\n\n\n <\/p>\n\n\n\n Look what’s just popped up\u2014<\/p>\n\n\n\n Barrier: Hard to find what you want, assumptions over lack of availability within an area<\/p>\n\n\n\n Solution:<\/p>\n\n\n\n + Highlight what\u2019s available in the area, gamify availability<\/p>\n\n\n\n + UGC photos show what’s really on the app in an area, creating a sense of locality, community and neighbourhood<\/p>\n\n\n\n + Display diversity of items within distance, something for everyone<\/p>\n\n\n\n OLIO is an app that makes local sharing simple. The mission is to reduce waste and change thinking from needing to buy something new to seeing what’s out…<\/p>\n","protected":false},"author":1,"featured_media":698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=690"}],"version-history":[{"count":10,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/690\/revisions"}],"predecessor-version":[{"id":716,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/690\/revisions\/716"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/kategorrell.com\/wp-content\/uploads\/2022\/07\/Basic-1050-final.png\")
<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"