{"id":267,"date":"2018-04-18T13:16:06","date_gmt":"2018-04-18T13:16:06","guid":{"rendered":"http:\/\/kategorrell.com\/?p=267"},"modified":"2020-05-18T13:38:02","modified_gmt":"2020-05-18T13:38:02","slug":"bfs-printing-banners-etc-logo-and-assets-rebrand","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=267","title":{"rendered":"BFS Logo and Assets Rebrand"},"content":{"rendered":"<p>When I first began working at BFS Printing, Bulk Mail, Etc, every time I was called to use the existing logo for any sort of marketing or watermarking I felt embarrassed. I felt the logo came across as extremely dated and did nothing to gain new clientele, or even to encourage the retention of old. I decided to revise the logo into a basic, workable format which could be used across applications and which would give us a much stronger, cohesive presence as a company.<\/p>\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-accent-background-color has-accent-color is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Elements<br><br>+ Visual identity<br>+ Logotype<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Programs<br><br>+ Illustrator<br>+ InDesign<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-accent-background-color has-accent-color is-style-wide\"\/>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-268\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/BFS.png\" alt=\"\" width=\"642\" height=\"385\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/BFS.png 642w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/BFS-300x180.png 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/07\/BFS-508x305.png 508w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/p>\n<p>There were technically no necessary inclusions besides the use of the colours burgundy, grey, and white, so I had rather a free rein. I simplified it as much as I thought I could get away with. I implemented a very bold sans-serif to strike the eye of the viewer and imprint in the mind; hoping people might take it for a monogram rather than an acronym.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-279\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4.jpg\" alt=\"\" width=\"4000\" height=\"3000\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4.jpg 4000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4-300x225.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4-768x576.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4-1024x768.jpg 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4-973x730.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Hanging-Wall-Sign-MockUp-4-508x381.jpg 508w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/p>\n<p>After submitting the logo for my boss&#8217;s approval, I was requested to update our business cards, letterhead, stickers, notepads, et al, with the new style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-276 size-full\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536.jpg\" alt=\"\" width=\"4772\" height=\"3585\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536.jpg 4772w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536-300x225.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536-768x577.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536-1024x769.jpg 1024w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536-973x731.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/04\/Scene-27-e1531928672536-508x382.jpg 508w\" sizes=\"auto, (max-width: 4772px) 100vw, 4772px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>When I first began working at BFS Printing, Bulk Mail, Etc, every time I was called to use the existing logo for any sort of marketing or watermarking&#8230;<\/p>\n","protected":false},"author":1,"featured_media":277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-identity"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=267"}],"version-history":[{"count":8,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":549,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/267\/revisions\/549"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/277"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}