{"id":260,"date":"2018-05-08T12:57:36","date_gmt":"2018-05-08T12:57:36","guid":{"rendered":"http:\/\/kategorrell.com\/?p=260"},"modified":"2020-05-18T13:39:49","modified_gmt":"2020-05-18T13:39:49","slug":"c-s-t-a-r-logo-and-packaging","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=260","title":{"rendered":"C S T A R Logo and Packaging"},"content":{"rendered":"

The client was seeking both a logo and a label for his line of lavender hydrosols. The extent of his existing brand was the name C-Star, the visual concept of a C inside a six-pointed star, hovering above the waves, and a non-specific purple hue. Working within these guidelines, I devised a clean, refined logo that can be used across multiple applications, yet still carries a magical, druidic potency within its esoteric symbology.<\/p>\n\n\n

\n\n\n\n
\n
\n

Elements

+ Logo
+ Packaging design<\/p>\n<\/div>\n\n\n\n

\n

Programs

+ Illustrator<\/p>\n<\/div>\n\n\n\n

\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n

\"\"<\/p>\n

To allude to the crescent moon, I tilted the C, then stylized the waves, and thrice encircled the rune for cohesion and emphasis. The soft mauve reflects the delicacy of the hydrosol itself.<\/p>\n

\"\"<\/p>\n

C-Star was reworked into C S T A R, in what could conceivably be a sort of natura-futura beauty brand, and set it in a mono-weight sans serif to echo the mono-weight logo. In order not to stray too far from the holistic roots of the brand, I set the rest of the text in a modern serif that would also be crisp and legible at small sizes. For the list of lavender types, instead of bullet points, I used the Xs one finds for flower strains, to underline the botanical-driven aspect of the product.<\/p>\n

\"\"<\/p>\n

Both the label and subsequent stickers were printed on opaque, adhesive-backed 3M paper, laminated, and contour cut before application.<\/p>","protected":false},"excerpt":{"rendered":"

The client was seeking both a logo and a label for his line of lavender hydrosols. The extent of his existing brand was the name C-Star, the visual…<\/p>\n","protected":false},"author":1,"featured_media":261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-identity"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=260"}],"version-history":[{"count":2,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":550,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/260\/revisions\/550"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/261"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}