{"id":233,"date":"2018-01-11T18:54:50","date_gmt":"2018-01-11T18:54:50","guid":{"rendered":"http:\/\/kategorrell.com\/?p=233"},"modified":"2020-05-18T13:35:38","modified_gmt":"2020-05-18T13:35:38","slug":"dot-dash-productions","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=233","title":{"rendered":"Dot Dash Productions"},"content":{"rendered":"

Dot Dash is a video and photographic production company started by the Disney brothers, which has now expanded to include several other partners. Originally, the company shot a variety of video types, from promotional to drone flyovers. Recently, they made a successful transition into the area of upmarket wedding videos.<\/p>\n\n\n

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Elements

+ Logo
+ Logotype
+ Motion<\/p>\n<\/div>\n\n\n\n

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Programs

+ Illustrator
+ AfterEffects<\/p>\n<\/div>\n\n\n\n

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<\/p>\n<\/div>\n<\/div>\n\n\n\n

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When I developed the logo, I wanted to keep it clean, fresh, but open to interpretation. I liked the concept of organic marks, and felt a playful logo would best fit with their business model. I originally wanted to use a more ink blot style for the marks themselves, but felt it would be hard to translate to multiple applications, and perhaps a bit too artsy. The final version is a reductionist iteration of the concept of freeform imprints.<\/p>\n

I chose an energetic red and orange, so close in hue as to almost vibrate off each other. The logo can also be used in plain black or white as a photographic or video overlay.<\/p>\n

For the text, I had considered using founder Drew Disney\u2019s personal handwriting, but it was literally illegible, so I sketched my own version. I wanted a bold, active, felt-marker type of script, and went through many pages of sketchbook trying to find the perfect version. I balanced the final lockup against a wide-kerned sans serif.<\/p>","protected":false},"excerpt":{"rendered":"

Dot Dash is a video and photographic production company started by the Disney brothers, which has now expanded to include several other partners. Originally, the company shot a…<\/p>\n","protected":false},"author":1,"featured_media":173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-identity"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=233"}],"version-history":[{"count":2,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":547,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/233\/revisions\/547"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/173"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}