{"id":230,"date":"2018-05-05T18:52:43","date_gmt":"2018-05-05T18:52:43","guid":{"rendered":"http:\/\/kategorrell.com\/?p=230"},"modified":"2020-05-18T13:41:31","modified_gmt":"2020-05-18T13:41:31","slug":"mandy-whaley-hair-beauty","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=230","title":{"rendered":"Mandy Whaley Hair &#038; Beauty"},"content":{"rendered":"<p>A logo and business card I designed for a woman who works in multiple beauty fields. Playing with the concept of an abstracted letter form, where the concept of &#8220;letter&#8221; is lost to the holographic visual presence. My take on how the visual appearance of a letter can change perception and recognition.<\/p>\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-accent-background-color has-accent-color is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Elements<br><br>+ Visual identity<br>+ Logo<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Programs<br><br>+ Illustrator<br>+ Photoshop<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-accent-background-color has-accent-color is-style-wide\"\/>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-192\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/mw3_1000.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/mw3_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/mw3_1000-300x200.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/mw3_1000-768x511.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/mw3_1000-973x648.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/mw3_1000-508x338.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A logo and business card I designed for a woman who works in multiple beauty fields. Playing with the concept of an abstracted letter form, where the concept&#8230;<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-identity"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230"}],"version-history":[{"count":4,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":553,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/230\/revisions\/553"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}