{"id":219,"date":"2018-07-11T18:42:30","date_gmt":"2018-07-11T18:42:30","guid":{"rendered":"http:\/\/kategorrell.com\/?p=219"},"modified":"2022-07-06T09:45:40","modified_gmt":"2022-07-06T09:45:40","slug":"nunez","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=219","title":{"rendered":"Nu\u00f1ez"},"content":{"rendered":"\n<p class=\"has-larger-font-size\">Nu\u00f1ez Walnut Tree Pruning services is a start-up company; as such, they had no preexisting graphic material and allowed me free rein. Having seen and edited many multiples of tree trimming and yard service cards, I thought it would be prudent to create an elegant and memorable card from the start, giving them a leg up on the competition and a positive artistic platform from which to proceed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-css-opacity has-accent-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Elements<br><br>+ Visual identity<br>+ Logotype<br>+ Printed materials<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Programs<br><br>+ InDesign<br>+ Illustrator<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-css-opacity has-accent-background-color has-background is-style-wide\"\/>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-199\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez2_1000.jpg\" alt=\"\" width=\"1000\" height=\"699\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez2_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez2_1000-300x210.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez2_1000-768x537.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez2_1000-973x680.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez2_1000-508x355.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p class=\"p2\">Manual labour services depend on word-of-mouth referrals, and without a real business name, the client was relying on customers remembering their last name. Highlighting Nu\u00f1ez in gold embossing on the front underlines the fact that the business is family-owned. Embossing the description of services on the back sticks in the mind of customers in the same way.<\/p>\n<p class=\"p2\">Since the outfit performs a very specific service, I underscored the specialized nature of the business by keeping the card minimal but with traditional touches to draw attention to the product on offer, i.e. walnut tree pruning.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198\" src=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez_1000.jpg\" alt=\"\" width=\"1000\" height=\"647\" srcset=\"http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez_1000.jpg 1000w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez_1000-300x194.jpg 300w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez_1000-768x497.jpg 768w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez_1000-973x630.jpg 973w, http:\/\/kategorrell.com\/wp-content\/uploads\/2018\/05\/nunez_1000-508x329.jpg 508w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p class=\"p3\">A lithograph of a walnut branch fits in neatly with the text and elevates the profession from a service to an art, while the dark greens and black accents provide distinction and the feel of a grove or wooded glade.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nu\u00f1ez Walnut Tree Pruning services is a start-up company; as such, they had no preexisting graphic material and allowed me free rein. Having seen and edited many multiples&#8230;<\/p>\n","protected":false},"author":1,"featured_media":200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-identity"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219"}],"version-history":[{"count":4,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":679,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/219\/revisions\/679"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/200"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}