{"id":212,"date":"2018-05-10T18:21:26","date_gmt":"2018-05-10T18:21:26","guid":{"rendered":"http:\/\/kategorrell.com\/?p=212"},"modified":"2020-04-28T13:38:16","modified_gmt":"2020-04-28T13:38:16","slug":"mothers-day-champagne-brunch","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=212","title":{"rendered":"Champagne Brunch"},"content":{"rendered":"

City Cafe requested flyers and posters for their upcoming Mothers\u2019 Day champagne brunch. There was no formal direction for the project, simply a list of inclusions. I decided to take the opportunity to create some contemporary materials, more in keeping with City Cafe\u2019s actual ambience as a bistro and restaurant than their customary dated menus and other print media.<\/p>\n

I wanted to drive new business into City Cafe for the event, rather than relying on their regulars, so I decided to use some eye-catching watercolour flowers in tropical hues as a frolicsome border that would definitely be noticed around town.<\/p>\n

I set all the text in black so as not to compete with the bold florals contrasting a friendly, whimsical handwritten script with the very clean and traditional Garamond. The result is a piece that is both pleasant and distinctive. City Cafe was so pleased with the result that they kept the initial mockups and put them in the front window.<\/p>\n

\"\"<\/p>\n

For the flyer, I laid in a white margin to speed the production process and to cut costs to the customer, as they were also ordering full-bleed posters, which are quite expensive.<\/p>\n

See City Cafe<\/a> for the logo redesign I led.<\/p>\n","protected":false},"excerpt":{"rendered":"

City Cafe requested flyers and posters for their upcoming Mothers\u2019 Day champagne brunch. There was no formal direction for the project, simply a list of inclusions. I decided…<\/p>\n","protected":false},"author":1,"featured_media":201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212"}],"version-history":[{"count":4,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":376,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/212\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/201"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}