{"id":111,"date":"2018-06-01T09:40:06","date_gmt":"2018-06-01T09:40:06","guid":{"rendered":"http:\/\/kategorrell.com\/?p=111"},"modified":"2020-05-18T15:51:39","modified_gmt":"2020-05-18T15:51:39","slug":"found-footage-productions","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=111","title":{"rendered":"Found Footage Productions"},"content":{"rendered":"

Found Footage is a film company specializing in comedic material that they self-produce. The gestalt of the name is meant to underline the concept that all the material used in the videos is scavenged rather than produced. With that in mind, I wanted to keep it the look funky, friendly, yet versatile and forward-thinking. I took inspiration from the work of my friend Max Piras<\/a> and his uber-stylized icons. <\/span><\/p>\n\n\n

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Elements

+ Logo
+ Logotype
+ Motion<\/p>\n<\/div>\n\n\n\n

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Programs

+ Illustrator
+ AfterEffects<\/p>\n<\/div>\n\n\n\n

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<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\" \"\"\"\"<\/span><\/p>\n

I originally conceived of using hands while brainstorming how to double integrate the letter F without it looking too blas\u00e9 or ugly. I started to play around with the idea of \u201cviewfinder\u201d hands and how one hand is almost an F, minus the crossbar. I planned to overlay the Fs on top, but in the end just kept the hands alone. I’m still a fan of the interplay of the Fs flipped against each other, but the half of the client duo thought it reminiscent of a swastika.<\/span><\/p>\n

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When I decided to move forward with the hands as logo-form, I wanted to create a very stylized, mono-weight version, rather than something too ornate or realistic that would detract from our concept of openness and transparency. For a long time, I worked with the hands and text alone, but kept feeling the lockup was lacking something. I then had the idea to integrate an eye between the hands, to reiterate the idea of seeing through a viewfinder. I again went for a very stylized, almost hieroglyphic format. I made it red to cognate a recording light, and in the <\/span>motion sequenc<\/span>e<\/span>, you can see it flash off and on to further mimic the concept of a recording light.<\/span><\/p>\n\n\n

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