{"id":1,"date":"2018-07-10T14:11:14","date_gmt":"2018-07-10T14:11:14","guid":{"rendered":"http:\/\/kategorrell.com\/\/?p=1"},"modified":"2022-07-06T09:47:18","modified_gmt":"2022-07-06T09:47:18","slug":"hello-world","status":"publish","type":"post","link":"http:\/\/kategorrell.com\/?p=1","title":{"rendered":"Den’s Tea"},"content":{"rendered":"\n

Den\u2019s Tea has existed for three generations in Japan, but for this project, they were seeking to branch out into the American market and wanted a tea box designed specifically for the range. Den provided the die-line and copy, as well as stating that the box must display the USDA Organic and Fair Trade seals. <\/span><\/p>\n\n\n\n

I went with a simple gradient background and a strong typographic solution\u2014giving the copy a chance to shine through. The boxes are instantly discernible one from another by their specific colour-combination.<\/p>\n\n\n\n

\n\n\n\n
\n
\n

Elements

+ Visual identity
+ Package design<\/p>\n<\/div>\n\n\n\n

\n

Programs

+ InDesign
+ Illustrator
+ Photoshop<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n\n\n

\"\"<\/p>\n

<\/p>\n\n\n

In this version, I have utilised my own conception of the Den\u2019s Tea logo, taking my cues from the script of the original logo, but simplifying it to a single colour in an upright hand, with a stronger contrast between hairline and stroke. <\/p>\n\n\n\n

To emphasize the purity and organic nature of the teas, I streamlined the design down to black and white on a smooth gradient background. Each gradient is meant to represent the colour profile of the tea; thus, Earl Grey, with its citrus notes, is a lemon-to-chartreuse blend.<\/p>\n\n\n\n

The type is a Humanist sans serif, keeping the box from looking sterile while giving good readability and a pleasant appearance. I set the tea names in lowercase to enhance the concept of openness and transparency in product.<\/p>\n\n\n\n

The only visual element is the inclusion of a dotted line, forming an interplay of solid and permeable between the bold text forms.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Den\u2019s Tea has existed for three generations in Japan, but for this project, they were seeking to branch out into the American market and wanted a tea box…<\/p>\n","protected":false},"author":1,"featured_media":26,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[8,7,6,9],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-identity","tag-color","tag-product","tag-tea","tag-typography"],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1"}],"version-history":[{"count":5,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":681,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions\/681"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}