{"id":22,"count":16,"description":"I have more than five years' experience in brand story, logo design and development, visual identity and applications across print and digital media. I always start with hand-drawn sketches on paper, then refine and finesse these concepts through hundreds of iterations. I generally use Illustrator when developing logos and logotypes, then move into AfterEffects or Final Cut Pro for any motion elements. ","link":"http:\/\/kategorrell.com\/?cat=22","name":"Branding & Identity","slug":"branding-identity","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/categories\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/categories"}],"about":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"http:\/\/kategorrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fposts&categories=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}